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CRM Marketing Manager

Description

 

Our client is an award-winning financial technology company pursuing the singular mission of empowering people to make smart financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, they have raised more than $50 million in venture capital. Their personal finance tools, calculators and content reach more than 45 million people each month.

They’ve been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.

 

As an Email Marketing Manager, you’ll work with the Marketing team to support our email and SMS messaging campaigns to consumers. You’ll work closely with our Director of Email Marketing to engage consumers that have used their financial advisor matching tool. You’ll also participate in efforts to build newsletters around specific financial topics and increase consumer engagement with a range of personal finance content, tools and products.  

Responsibilities:

  • Assist in setting up, QA’ing and launching email automations across the user lifecycle to exploit incremental revenue opportunities while guiding users to free resources: award-winning personal finance writing, 20+ calculators, comparison rate tables, and more.

  • Code and QA emails to ensure email renders in a user-friendly manner across various devices and that personalized logic functions as desired.

  • Report performance of automations and their child campaigns (and SMS) and adjust strategy of underperforming campaigns.

  • Develop ongoing strategies to optimize email performance, including segment, creative, and cadence testing.

Qualifications:

  • 2-6 years experience in email marketing

  • Hands on experience with HTML, subscriber segmentation, and campaign development

  • Strong analytical skills with ability to derive insights to inform program decisions 

  • Proficient with a variety of web analytics tools such as Google Analytics, Mixpanel or equivalent

  • Ability to manage competing priorities and execute responsibilities at a high level

  • Results-focused ‘doer’ that wants to make a big impact on a rapidly growing business

  • SQL experience a plus

Perks:

  • Virtual happy hours and team social activities

  • Generous benefits package with cost of some medical and dental plans covered at 100%

  • 401(k) plan with match that immediately vests

  • Professional education reimbursement program

  • Paid Parental Leave

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Dave and his team at DBR Search were great to work with. They really understood my background and spent the time  

Shelby A., Director Digital Marketing  

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Carlin L. Director Online Marketing