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Meeting the Staff
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Why DBR Search?


Dave Brondolo

Founder & Senior Recruiter


Denise Brown



Sumon P.

Recruiting Researcher

What is a recruitment funnel?


Recruitment is a complex process, but essentially it is marketing – if you want to convert your candidates to hires, the same way marketers look to convert leads to sales, you have to ensure that your recruitment funnel is as solid as it can be. It has to be personal, you have to remain in constant contact and you have to build relationships.

Essentially, the recruitment funnel enables you to break down the complex recruitment process into various stages, and then further break down each stage into goals and tasks. The recruitment funnel usually starts with creating awareness about you as an employer and (ideally) ends with the onboarding of a new hire.

Make no mistake though, the recruitment funnel isn’t a cut and dry process, it has multiple stages, all of which can contain multiple obstacles. For example, if it takes too long to get through one stage, you might lose candidates. Or maybe you’re attracting applicants that don’t fit your roles and waste valuable time screening applications as a result.


A recruitment funnel is a framework for you to follow that takes you through the entire recruitment process from start to finish, narrowing down the candidate pool until you are left with a desired number of hires. The recruitment funnel aims to keep prospects interested and candidates engaged throughout.

The recruitment funnel can be broken down into 7 stages:

  1. Awareness – where you create awareness around your brand to get your ideal candidate’s attention. 

  2. Attraction – where you put your best recruitment marketing strategies to use to make your job opening as attractive as possible.

  3. Interest – where you should be prepared to field questions from interested candidates.

  4. Application – where interested candidates apply for your job.

  5. Pre-selection – where you assess candidates by targeting specific skill sets.

  6. Interview – where you meet and have conversation with each shortlisted candidate in person, via phone and/or video.

  7. Hiring – where you commit to a candidate and make them an offer.

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